For this print ad, I wanted to give the audience an idea of what this fictitious company has to offer. The "dashing vintage style" tagline is made to target people who are into retro fashion and to show that this spring collection will offer them a multitude of options to enhance their retro fashion vision!

This skincare Instagram story spec was made by a skincare company for people who want to take better care of their skin. Or any potential customers that want to get into skincare! Highlighting 3 important elements in the world of skincare and showcasing a short description of the formula at the bottom of the picture.

After researching their tagline, image, and campaign ads, I came up with this. The tagline here is the same one they’ve had since the 90s; I just did a variation of Keep Walking. Don’t be in such a rush; enjoy the moment. In other words, keep walking.

Chanel N.5 is regarded as the fragrance industry's gold standard. The tagline communicates the brand's preciousness, and as with anything precious, it must be handled with care. As shown with the white gloves in the visuals.

For this piece, I wanted to showcase my copywriting skills for a spec 30-second radio spot. I picked Celsius, the energy drink, as the item being advertised. I wanted to target people who drink energy drinks and may not know the benefits that Celsius has to offer in comparison to their competitors!

For this spec print ad, I also included another clothing brand's spring collection (not retro this time)! I wanted to target people who are interested in streetwear, and the tagline "unlock yourself" was included to pique people's interest in learning more about their style and whether they can reach their full potential with this brand.

This TikTok NYC spec project was something to showcase the city in its glory. The “Enjoying the slow mornings?” line is for someone that may not be from the city, enjoys staying in, or is someone lazy, but as we know, in New York you cannot afford to be lazy. Capturing the essence of hustling in this city and always being on the go, because THAT is New York.

I created the tagline "Not just a name" to emphasize that the name is more than that. Calvin Klein is not just a person; it is the brand that revolutionized underwear into a visible fashion statement and status symbol. Calvin Klein is certainly more than just a name.

The tagline "You haven't met elegance until you meet Aston" portrays Aston Martin as the epitome of modern luxury. The line reframes elegance as something to be experienced rather than just seen, implying that true refinement is revealed through encounter and interaction. The tagline, which personifies the brand as someone you "meet," creates intimacy and intrigue, inviting audiences into a relationship rather than a transaction. It implies that Aston Martin sets the standard for elegance, redefining luxury through design, craftsmanship, and presence.

I composed this email blast spec to showcase more of my copywriting skills. Free Lesson Fridays being the attention grabber for people on the mailing list. This email blast was meant to target tennis enthusiasts, whether beginners or masters. All is welcome to up their game and learn new techniques in the sport they admire!